Responsibility& Transparency
Upholding our core value of modesty, respect and proximity to people, being socially responsible and managing according to the principles of corporate governance
 
Innovation
Creating long-lasting advantages such as brand, technology, design and IP

Participation
Generating a management approach that promotes participation and collective thinking in the decision-making process

Strategic Approach
Managing the present with excellence and shaping our future to ensure long term advantages
 
MANAGEMENT APPROACH image